It’s the news chocolate lovers across the UK have been waiting for; Cadbury’s are reducing the price of Freddos.
As reported by The Mirror, the move comes after uproar earlier this week at the revelation that the chocolate bar had rocketed 200% in price since 2000.
Now, the decision has been made to drop the cost of one of the nation’s best loved treats from 30p to 25p.
Cadbury said: “Following a full review of our Cadbury Dairy Milk Freddo product portfolio we have found a way to reduce the PMP of Cadbury Dairy Milk Freddo back to 25p and are happy to have been able to pass this saving on to customers.”
The good news is that the size of the bars won’t be changing either with the 5p price drop, remaining at 18g with Cadbury pledging the recipe has not been tweaked with cheaper ingredients or any shrinkage.
And it’s not just Freddos whose prices are being reduced; Chomp bars, Fudge bars and Buttons are all also dropping to 25p each.
Cadbury’s were forced into the 16% drop in price after uproar that the chocolate frog’s value had risen faster than wages and inflation.
The price of a Freddo bar has soared from 10p to 30p in 18 years, yet in the same period wages have gone up just 24%, the cost of living by 65% and the price of a pint of beer and a loaf of bread have risen by 105%, according to research by website MoneySuperMarket.
The price of Freddos has proven a divisive issue in Britain for a number of years. It’s been more than a decade since the classic chocolate bars were a mere 10p and Brits have been up in arms about the price hike ever since.
Things got so bad that Jeremy Corbyn was even asked about the issue last month and the Labour leader agreed that the price of Freddos should be looked at more closely.
Research from Voucher Cloud even found that the cost of the chocolate frog should not have hit 30p until 2020 with predictions putting the price at 53p by 2030.
Hopefully today’s news will mean the price of Freddos will continue to fall back to that famous 10p mark rather than rising again.